Apollo pricing and alternatives: cached email finder API, POST / people/ match, People enrichment, full
- Free, FreeFree$0.00 per 1,000
- $65 monthly, BasicBasic$234.00 per 1,000
- $99 monthly, ProfessionalProfessional$222.75 per 1,000
- $588 yearly, BasicBasic$176.40 per 1,000
- $948 yearly, ProfessionalProfessional$177.75 per 1,000
- $4,284 yearly, OrganizationOrganization$178.50 per 1,000
- Contact us, CustomCustom
POST / people/ match, People enrichment, full one of Apollo's 4 calls for this APIPOST /, Bulk people enrichmentFree, Free$0.00 per 1,000people/ bulk_ match POST /, Bulk people enrichment, fullFree, Free$0.00 per 1,000people/ bulk_ match POST /, People enrichmentFree, Free$0.00 per 1,000people/ match POST /, People enrichment, fullFree, Free$0.00 per 1,000people/ match
- Cached company discovery API
- Cached company open jobs API
- Cached people search API
- Cached people enrichment API
- Cached LinkedIn profile API
- Cached company enrichment API
POST /organizations/ bulk_ enrich - Cached company enrichment API
GET /organizations/ {id} - Cached company enrichment API
GET /organizations/ enrich - Cached company headcount API
POST /organizations/ bulk_ enrich - Cached company headcount API
GET /organizations/ {id} - Cached company headcount API
GET /organizations/ enrich - Cached company hierarchy API
POST /organizations/ bulk_ enrich - Cached company hierarchy API
GET /organizations/ enrich - Cached email finder API
- Cached phone finder API
POST /people/ bulk_ match - Cached phone finder API
POST /people/ match - Cached company funding API
GET /organizations/ {id} - Cached company funding API
GET /organizations/ enrich - Cached tech stack API
GET /organizations/ {id} - Cached tech stack API
GET /organizations/ enrich
About this item
- A copy at most 1 month old. You get emails from Apollo's database.
- 8 of the 10 key fields we check. Verification, Confidence, Where found, Name, Job title, Company, LinkedIn URL, Location.
- Nothing to pay.
- One call. You send one of
webhook_orurl poll_"true" toonly POST /. You setpeople/ match reveal_to "true". Name a webhook in your request and the provider sends the answer there. Leave the webhook out and the call returns the answer.phone_ number - Who can get it: with conditions. Keep data: with conditions. Use data: with conditions.
Apollo: cached email finder API alternatives
The table starts with Apollo's cheapest paid plan. Next come plans from other providers with the price per 1,000 emails closest to Apollo's. Each plan in the table gives live data or data at most a month old.
| Apollo, $588 yearly, Basic, POST /people/match, People enrichment, full | LeadIQ, $20 monthly, Pro, 200 credits a month, POST /graphql, searchPeople | Tomba, $49 monthly, Basic, GET /email-finder, Email Finder, full | Lusha, $3,599.10 yearly, Premium, 40,800 credits a year, POST /v3/contacts/search-and-enrich, Search and Enrich Contacts | People Data Labs, $12,000.20 yearly, Pro, Tier 3, POST /v5/person/bulk | |
|---|---|---|---|---|---|
| $ per 1,000 emails | $176.40 | $100.00 | $117.60 | $176.427 | $200.00 |
| Completeness | 80% | 80% | 90% | 70% | 70% |
| Billing | yearly | monthly | monthly | yearly | yearly |
| Pay | $588 | $20 | $49 | $3,599.10 | $12,000.20 |
| Enough for | about 3,333 calls a year | 200 results a month | about 416 calls a month | 20,400 results a year | 60,001 results a year |
| Freshness | 1 month | 1 month | 1 month | 1 week | 1 month |
| Who can get it | business use only, not as a consumer, users of legal age | anyone, for their internal business purpose only, 18 or over with authority to bind it when accepting for a company, not in a US-embargoed country or on a US restricted list | anyone 18 or over | anyone 18 or over with a business email | anyone with a work email |
Sources
From each provider's own pricing page and docs, and from what providers tell us. We read this row from these pages on 2026-10-22.
- app.apollo.io/api/v1/pricing_variants/random
- docs.apollo.io/docs/api-pricing
- docs.apollo.io/docs/convert-enriched-people-to-contacts
- docs.apollo.io/docs/developer-faqs
- docs.apollo.io/docs/enrich-phone-and-email-using-data-waterfall
- docs.apollo.io/docs/retrieve-mobile-phone-numbers-for-contacts
- docs.apollo.io/reference/people-enrichment
- docs.apollo.io/reference/rate-limits
- knowledge.apollo.io/api/v2/help_center/en-us/articles/4423314404621.json
- knowledge.apollo.io/hc/en-us/articles/10826699994381-How-Apollo-Verifies-Emails
- knowledge.apollo.io/hc/en-us/articles/4423314404621-Email-Status-Overview
- knowledge.apollo.io/hc/en-us/articles/45824429846669-Apollo-Data-Overview
- knowledge.apollo.io/hc/en-us/articles/4677130104333-Customize-and-Manage-Your-Apollo-Plan
- knowledge.apollo.io/hc/en-us/articles/4738396786701-Request-Contact-Data-in-Apollo
- apollo.io/email-finder
- apollo.io/pricing
- apollo.io/pricing/calculator
- apollo.io/product/api
- apollo.io/terms
- apollo.io/terms/api
Product details
The key fields this plan's answer can hold, then each filled column in its row on the sheet.
- Verification
- Confidence
- Catch-all domain, not in the answer
- Where found
- Personal email, not in the answer
- Name
- Job title
- Company
- LinkedIn URL
- Location
| $ per 1,000 emails | $0.00 |
|---|---|
| Per | call |
| Billing | free |
| Aggregators | none |
|---|
| Also pays for | People API Search · Search for contacts · Search for accounts · from the same budget: Run an Assistant task · Bulk people enrichment · Organization enrichment · Bulk organization enrichment · Organization search · Organization job postings · Get complete organization info · News articles search · Get conversations info · Export conversations · Get complete person info |
|---|
| $ per 1,000 | $0.00 |
|---|
| $ per 1,000 | $0.00 |
|---|
| Bounce refund | the credit, automatically (in the next billing cycle), for an Apollo-verified email that bounces within 30 days, sent within Apollo |
|---|
| Their pitch | Integrate Apollo's email finder into your own product or workflow. Access 240M business contacts programmatically. |
|---|
| Freshness | 1 month |
|---|---|
| Keep data | people's business contact information put into your own records, CRM or database during the term: no limit, past it too. The rest: until the term ends |
| Use data | "Term License. [...] solely for your internal business purposes to: [...] communicate with a person in a manner that relates to such person’s profession, business, or employment using any Business Contact Information, identify prospective sales opportunities, research your existing customers and prospects, and otherwise analyze the Contributor Database in a manner relating to your business-to-business sales, marketing, recruiting, and business development activities", "General Usage Restrictions. You will not, and will not permit any third party to: use the Services, the Platform, or data derived therefrom to create, develop, or offer a product or service to third parties that competes with Apollo's products or services. This restriction does not apply to your internal systems or processes that are not commercially offered to third parties, resell, distribute, disclose, sublicense, transfer, sell, offer for sale, or make available any of the Contributor Database or any part of the Services to any third party, [...]", "Business Contact Information Restrictions. You will not: distribute, sell, or license Business Contact Information to third parties, except to the extent expressly authorized by Apollo in writing, use Business Contact Information to create competing databases or services, combine Business Contact Information with other data sources in a manner that would circumvent the usage restrictions applicable to the underlying Apollo data, [...] or use Business Contact Information to train, fine-tune, or improve any artificial intelligence or machine learning model, system, or service, except (1) for your own internal models used solely for your internal business purposes and not commercially offered to third parties, or (2) to the extent otherwise expressly authorized by Apollo in writing.", "Technical and Access Restrictions. [...] You may not: [...] Disclose the results of any Platform or program benchmark tests to any third parties without Apollo’s prior written consent.", "Prohibited Uses. You are expressly prohibited from doing any of the following: selling, sublicensing, or otherwise providing access to any API to any third party, using any API with LinkedIn automations, using any API in a manner that allows any third party to use Apollo data to train, fine-tune, or improve any artificial intelligence or machine learning model, system, or service, [...]" |
| Pay | $0 |
|---|---|
| Expires | at the end of each billing cycle, not rolled over |
| Per day | 600 |
|---|---|
| Per second | 0.056 |
| Batch | 1 |
| Answer | in the call or by webhook |
|---|
| You send | reveal_phone_number "true", one of webhook_url or poll_only "true". Optional: first_name, last_name, name, email, hashed_email, organization_name, domain, id, linkedin_url, run_waterfall_email, run_waterfall_phone, reveal_personal_emails |
|---|---|
| Method | POST |
| Path | /people/match |
| Plan | Free |
|---|---|
| Who can get it | an Apollo account registered with a work email address, business use only, not as a consumer, users of legal age |
The 190 fields the plan's answer can hold
request ID, person ID, first name, last name, full name, LinkedIn URL, job title, email, email status, extrapolated email confidence, photo, X URL, GitHub URL, Facebook URL, headline, match confidence, city, state, country, departments, subdepartments, functions, seniority, likely to engage, shows intent, revealed for your team, employment record ID, employment record created date, employment record updated date, employment current, employment title, employment company ID, employment company name, employment start date, employment end date, employment description, employment address, employment kind, employment degree, employment major, employment grade level, employment emails, saved contact ID, saved contact roles, saved contact stage ID, saved contact owner ID, saved contact creator ID, saved contact source, saved contact original source, saved contact source display name, saved contact created date, saved contact updated date, saved account ID, present address, time zone, LinkedIn ID, Salesforce ID, Salesforce lead ID, Salesforce contact ID, Salesforce account ID, HubSpot contact ID, HubSpot company ID, CRM ID, CRM owner ID, CRM record URL, merged CRM IDs, queued for CRM push, sequence IDs, label IDs, custom fields, custom field errors, rule statuses, suggesting rule ID, existence level, last activity date, email needs tickling, email source, email from customer, email unsubscribed, email status unavailable reason, email true status, email true status updated, pending email arcgate request, email arcgate request, free email domain, direct dial status, direct dial enrichment failed date, sanitized phone, account phone note, contact email, contact email MD5, contact email SHA-256, contact email status, contact email source, contact email confidence, contact email position, contact email from customer, contact email free domain, saved phone number, saved phone sanitized number, saved phone type, saved phone position, saved phone status, saved phone do-not-call status, saved phone do-not-call info, saved phone dialer country, saved phone dialer country enabled, saved phone high-risk calling enabled, saved phone potential high-risk number, company ID, company name, company website, company blog URL, company AngelList URL, company LinkedIn URL, company X URL, company Facebook URL, company primary phone, company languages, company Alexa ranking, company phone, company LinkedIn ID, company founded year, company ticker, company stock exchange, company logo, company Crunchbase URL, company domain, company industry, company keywords, company employee count, company industries, company secondary industries, company snippets loaded, company industry tag ID, company industry tag IDs by industry, company NAICS code, company SIC code, company retail location count, company raw address, company street, company city, company state, company postal code, company country, company parent ID, company SEO description, company short description, company subsidiaries, company subsidiary count, company annual revenue, company annual revenue, formatted, company total funding, company total funding, formatted, company latest funding round date, company latest funding stage, company funding event ID, company funding event date, company funding event news URL, company funding event type, company funding event investors, company funding event amount, company funding event currency, company technology names, company technology ID, company technology name, company technology category, company org chart root people IDs, company org chart sector, company org chart removed, company org chart shows department filter, phone task status, requested enrichments, enriched records, missing records, credits consumed, phone enrichment status, phone number, phone sanitized number, phone type, phone confidence, phone source, phone validation status, phone do-not-call status, phone do-not-call country, phone do-not-call status date, phone position, phone record ID, phone record created date, phone record updated date
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