Apollo pricing and alternatives: phone finder API, POST / people/ bulk_ match
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- FreeFree$0.00 per 1,000
- $65 monthly, BasicBasic$234.00 per 1,000
- $99 monthly, ProfessionalProfessional$222.75 per 1,000
- $588 yearly, BasicBasic$176.40 per 1,000
- $948 yearly, ProfessionalProfessional$177.75 per 1,000
- $4,284 yearly, OrganizationOrganization$178.50 per 1,000
- Contact us, CustomCustom
POST / people/ bulk_ match one of Apollo's 2 calls for this API- Company discovery API
- Company open jobs API
- People search API
- People enrichment API
- LinkedIn profile API
- Company enrichment API
POST /organizations/ bulk_ enrich - Company enrichment API
GET /organizations/ {id} - Company enrichment API
GET /organizations/ enrich - Company headcount API
POST /organizations/ bulk_ enrich - Company headcount API
GET /organizations/ {id} - Company headcount API
GET /organizations/ enrich - Company hierarchy API
POST /organizations/ bulk_ enrich - Company hierarchy API
GET /organizations/ enrich - Email finder API
POST /, Bulk people enrichmentpeople/ bulk_ match - Email finder API
POST /, Bulk people enrichment, fullpeople/ bulk_ match - Email finder API
POST /, People enrichmentpeople/ match - Email finder API
POST /, People enrichment, fullpeople/ match - Phone finder API
- Company funding API
GET /organizations/ {id} - Company funding API
GET /organizations/ enrich - Tech stack API
GET /organizations/ {id} - Tech stack API
GET /organizations/ enrich
About this item
- A copy at most 1 month old. You get phones from Apollo's database.
- 4 of the 11 key fields we check. Number, Line type, Verification, Do not call.
- Nothing to pay.
- One call. You send one of
webhook_orurl poll_"true" toonly POST /. You setpeople/ bulk_ match reveal_to "true". The call returns a job. You fetch the answer once the job is done. Or the provider sends the answer to your webhook.phone_ number - Who can get it: with conditions. Keep data: with conditions. Use data: with conditions.
Apollo: phone finder API alternatives
The table starts with Apollo's cheapest paid plan. Next come plans from other providers with the price per 1,000 phones closest to Apollo's. Each plan in the table gives live data or data at most a month old.
| Apollo, $588 yearly, Basic, POST /people/bulk_match | Findymail, $249 monthly | Databar, $1,045 yearly, Build, POST /v1/enrichments/{enrichment_id}/run | Saleshandy, $25 pack | lemlist, $441 monthly | |
|---|---|---|---|---|---|
| $ per 1,000 phones | $176.40 | $166.00 | $174.167 | $175.00 | $176.40 |
| Completeness | 36% | 18% | 9% | 18% | 9% |
| Billing | yearly | monthly | yearly | pay first | monthly |
| Pay | $588 | $249 | $1,045 | $25 | $441 |
| Enough for | about 3,333 results a year | 1,500 calls a month | 6,000 calls a year | about 142 results | 2,500 calls a month |
| Freshness | 1 month | live | live | live | live |
| Who can get it | business use only, not as a consumer, users of legal age | anyone 18 or over | businesses, universities and other organizations, not consumers | anyone on a Saleshandy plan | professionals 18 or over |
Sources
From each provider's own pricing page and docs, and from what providers tell us. We read this row from these pages on 2026-10-23.
- app.apollo.io/api/v1/pricing_variants/random
- docs.apollo.io/docs/api-pricing
- docs.apollo.io/docs/bulk-people-enrichment
- docs.apollo.io/docs/convert-enriched-people-to-contacts
- docs.apollo.io/docs/developer-faqs
- docs.apollo.io/docs/enrich-phone-and-email-using-data-waterfall
- docs.apollo.io/docs/retrieve-mobile-phone-numbers-for-contacts
- docs.apollo.io/reference/bulk-people-enrichment
- docs.apollo.io/reference/people-enrichment
- docs.apollo.io/reference/rate-limits
- knowledge.apollo.io/api/v2/help_center/en-us/articles/4423314404621.json
- knowledge.apollo.io/hc/en-us/articles/10826699994381-How-Apollo-Verifies-Emails
- knowledge.apollo.io/hc/en-us/articles/4423314404621-Email-Status-Overview
- knowledge.apollo.io/hc/en-us/articles/45824429846669-Apollo-Data-Overview
- knowledge.apollo.io/hc/en-us/articles/4677130104333-Customize-and-Manage-Your-Apollo-Plan
- knowledge.apollo.io/hc/en-us/articles/4738396786701-Request-Contact-Data-in-Apollo
- apollo.io/email-finder
- apollo.io/pricing
- apollo.io/pricing/calculator
- apollo.io/product/api
- apollo.io/terms
- apollo.io/terms/api
Product details
The key fields this plan's answer can hold, then each filled column in its row on the sheet.
- Number
- Line type
- Verification
- Do not call
- Country, not in the answer
- Name, not in the answer
- Job, not in the answer
- Links, not in the answer
- Place, not in the answer
- Company, not in the answer
- Email, not in the answer
| $ per 1,000 phones | $0.00 |
|---|---|
| Per | result |
| Billing | free |
| Aggregators | none |
|---|
| Also pays for | People API Search · Search for contacts · Search for accounts · from the same budget: Run an Assistant task · People enrichment · Organization enrichment · Bulk organization enrichment · Organization search · Organization job postings · Get complete organization info · News articles search · Get conversations info · Export conversations · Get complete person info |
|---|
| $ per 1,000 | $0.00 |
|---|
| Their pitch | Use Apollo API to retrieve available phone numbers for a person, including mobile and direct-dial numbers. |
|---|
| Freshness | 1 month |
|---|---|
| Keep data | people's business contact information put into your own records, CRM or database during the term: no limit, past it too. The rest: until the term ends |
| Use data | "Term License. [...] solely for your internal business purposes to: [...] communicate with a person in a manner that relates to such person’s profession, business, or employment using any Business Contact Information, identify prospective sales opportunities, research your existing customers and prospects, and otherwise analyze the Contributor Database in a manner relating to your business-to-business sales, marketing, recruiting, and business development activities", "General Usage Restrictions. You will not, and will not permit any third party to: use the Services, the Platform, or data derived therefrom to create, develop, or offer a product or service to third parties that competes with Apollo's products or services. This restriction does not apply to your internal systems or processes that are not commercially offered to third parties, resell, distribute, disclose, sublicense, transfer, sell, offer for sale, or make available any of the Contributor Database or any part of the Services to any third party, [...]", "Business Contact Information Restrictions. You will not: distribute, sell, or license Business Contact Information to third parties, except to the extent expressly authorized by Apollo in writing, use Business Contact Information to create competing databases or services, combine Business Contact Information with other data sources in a manner that would circumvent the usage restrictions applicable to the underlying Apollo data, [...] or use Business Contact Information to train, fine-tune, or improve any artificial intelligence or machine learning model, system, or service, except (1) for your own internal models used solely for your internal business purposes and not commercially offered to third parties, or (2) to the extent otherwise expressly authorized by Apollo in writing.", "Technical and Access Restrictions. [...] You may not: [...] Disclose the results of any Platform or program benchmark tests to any third parties without Apollo’s prior written consent.", "Prohibited Uses. You are expressly prohibited from doing any of the following: selling, sublicensing, or otherwise providing access to any API to any third party, using any API with LinkedIn automations, using any API in a manner that allows any third party to use Apollo data to train, fine-tune, or improve any artificial intelligence or machine learning model, system, or service, [...]" |
| Pay | $0 |
|---|---|
| Expires | at the end of each billing cycle, not rolled over |
| Per day | 600 |
|---|---|
| Per second | 0.028 |
| Batch | 10 |
| Answer | by polling or webhook |
|---|
| You send | reveal_phone_number "true", one of webhook_url or poll_only "true". Optional: details[].first_name, details[].last_name, details[].name, details[].email, details[].hashed_email, details[].organization_name, details[].domain, details[].id, details[].linkedin_url, run_waterfall_email, run_waterfall_phone, reveal_personal_emails |
|---|---|
| Method | POST |
| Path | /people/bulk_match |
| Plan | Free |
|---|---|
| Who can get it | an Apollo account registered with a work email address, business use only, not as a consumer, users of legal age |
The 16 fields the plan's answer can hold
phone task status, enriched records, phone enrichment status, phone number, phone sanitized number, phone type, phone confidence, phone source, phone validation status, phone do-not-call status, phone do-not-call country, phone do-not-call status date, phone position, phone record ID, phone record created date, phone record updated date
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