Apollo pricing and alternatives: people search API
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- FreeFree$0.00 per 1,000
- $65 monthlyBasic$0.00043 per 1,000
- $99 monthlyProfessional$0.00066 per 1,000
- $588 yearlyBasic$0.00033 per 1,000
- $948 yearlyProfessional$0.00053 per 1,000
- $4,284 yearlyOrganization$0.0024 per 1,000
- Contact usCustom
POST / mixed_ people/ api_ search Apollo's only call for this API- Company discovery API
- Company open jobs API
- People search API
- People enrichment API
- LinkedIn profile API
- Company enrichment API
POST /organizations/ bulk_ enrich - Company enrichment API
GET /organizations/ {id} - Company enrichment API
GET /organizations/ enrich - Company headcount API
POST /organizations/ bulk_ enrich - Company headcount API
GET /organizations/ {id} - Company headcount API
GET /organizations/ enrich - Company hierarchy API
POST /organizations/ bulk_ enrich - Company hierarchy API
GET /organizations/ enrich - Email finder API
POST /, Bulk people enrichmentpeople/ bulk_ match - Email finder API
POST /, Bulk people enrichment, fullpeople/ bulk_ match - Email finder API
POST /, People enrichmentpeople/ match - Email finder API
POST /, People enrichment, fullpeople/ match - Phone finder API
POST /people/ bulk_ match - Phone finder API
POST /people/ match - Company funding API
GET /organizations/ {id} - Company funding API
GET /organizations/ enrich - Tech stack API
GET /organizations/ {id} - Tech stack API
GET /organizations/ enrich
About this item
- A copy at most 1 month old. You get people from Apollo's database.
- 1 of the 13 key fields we check. Experience.
- Nothing to pay. You get up to 18,000 calls a month. Unused credits expire at the end of each billing cycle, not rolled over.
- One call. You call
POST /. Every input is optional. The call returns the matching people.mixed_ people/ api_ search - Who can get it: with conditions. Keep data: with conditions. Use data: with conditions.
Apollo: people search API alternatives
The table starts with Apollo's cheapest paid plan. Next come plans from other providers with the price per 1,000 people closest to Apollo's. Each plan in the table gives live data or data at most a month old.
| Apollo, $588 yearly | The Swarm, $750 monthly, Premium 2000, POST /v3/profiles/search | Snov.io, $351 yearly, Starter, POST /v2/database-search/prospects/start | AI Ark, $95,990 yearly, Usage-Based Plan, 60M Credits / Year, POST /v1/people/preview | ExploreYC, $50 monthly | |
|---|---|---|---|---|---|
| $ per 1,000 people | $0.00033 | $0.00029 | $0.00056 | $0.016 | $0.033 |
| Completeness | 8% | 0% | 15% | 23% | 0% |
| Billing | yearly | monthly | yearly | yearly | monthly |
| Pay | $588 | $750 | $351 | $95,990 | $50 |
| Enough for | 1,500,000 calls a month | 2,592,000 pages a month | 2,592,000 pages a month | 60,000,000 pages a year | 500 pages a day |
| Freshness | 1 month | 1 day | 1 month | 30 days | 1 day |
| Who can get it | business use only, not as a consumer, users of legal age | anyone over 18 | anyone of legal age | anyone 18 or over with authority to bind the company or organization the account is for, not in a US-embargoed country or on a US restricted-party list | anyone |
Sources
From each provider's own pricing page and docs, and from what providers tell us. We read this row from these pages on 2026-10-23.
- app.apollo.io/api/v1/pricing_variants/random
- docs.apollo.io/docs/api-pricing
- docs.apollo.io/docs/api-pricing.md
- docs.apollo.io/docs/developer-faqs
- docs.apollo.io/docs/developer-faqs.md
- docs.apollo.io/reference/people-api-search
- docs.apollo.io/reference/people-api-search.md
- docs.apollo.io/reference/rate-limits
- docs.apollo.io/reference/rate-limits.md
- knowledge.apollo.io/hc/en-us/articles/45824429846669-Apollo-Data-Overview
- apollo.io/email-finder
- apollo.io/pricing
- apollo.io/pricing/about-credits
- apollo.io/product/api
- apollo.io/terms
- apollo.io/terms/api
Product details
The key fields this plan's answer can hold, then each filled column in its row on the sheet.
- Experience
- Education, not in the answer
- Skills, not in the answer
- Headline, not in the answer
- About, not in the answer
- Location, not in the answer
- Photo, not in the answer
- Followers, not in the answer
- Connections, not in the answer
- Certifications, not in the answer
- Languages, not in the answer
- Recommendations, not in the answer
- Open to work, not in the answer
| $ per 1,000 people | $0.00 |
|---|---|
| Per | page of 100 |
| Billing | free |
| Aggregators | none |
|---|
| Most per search | 50,000 |
|---|---|
| Also pays for | Search for contacts · Search for accounts |
| $ per 1,000 | $0.00 |
|---|
| Their pitch | Use the people API search endpoint to find new prospects. Several filters are available to help narrow your search. |
|---|
| Freshness | 1 month |
|---|---|
| Keep data | people's business contact information put into your own records, CRM or database during the term: no limit, past it too. The rest: until the term ends |
| Use data | "Term License. [...] solely for your internal business purposes to: [...] communicate with a person in a manner that relates to such person’s profession, business, or employment using any Business Contact Information, identify prospective sales opportunities, research your existing customers and prospects, and otherwise analyze the Contributor Database in a manner relating to your business-to-business sales, marketing, recruiting, and business development activities", "General Usage Restrictions. You will not, and will not permit any third party to: use the Services, the Platform, or data derived therefrom to create, develop, or offer a product or service to third parties that competes with Apollo's products or services. This restriction does not apply to your internal systems or processes that are not commercially offered to third parties, resell, distribute, disclose, sublicense, transfer, sell, offer for sale, or make available any of the Contributor Database or any part of the Services to any third party, [...]", "Business Contact Information Restrictions. You will not: distribute, sell, or license Business Contact Information to third parties, except to the extent expressly authorized by Apollo in writing, use Business Contact Information to create competing databases or services, combine Business Contact Information with other data sources in a manner that would circumvent the usage restrictions applicable to the underlying Apollo data, [...] or use Business Contact Information to train, fine-tune, or improve any artificial intelligence or machine learning model, system, or service, except (1) for your own internal models used solely for your internal business purposes and not commercially offered to third parties, or (2) to the extent otherwise expressly authorized by Apollo in writing.", "Technical and Access Restrictions. [...] You may not: [...] Disclose the results of any Platform or program benchmark tests to any third parties without Apollo’s prior written consent.", "Prohibited Uses. You are expressly prohibited from doing any of the following: selling, sublicensing, or otherwise providing access to any API to any third party, using any API with LinkedIn automations, using any API in a manner that allows any third party to use Apollo data to train, fine-tune, or improve any artificial intelligence or machine learning model, system, or service, [...]" |
| Pay | $0 |
|---|---|
| Enough for | 18,000 calls a month |
| Expires | at the end of each billing cycle, not rolled over |
| Per day | 600 |
|---|---|
| Per second | 0.056 |
| Batch | 1 |
| Answer | in the call |
|---|
| You send | nothing required. Optional: person_titles[], include_similar_titles, person_not_titles[], person_not_past_titles[], q_keywords, q_person_name, person_locations[], person_not_locations[], person_seniorities[], organization_locations[], organization_not_locations[], organization_industry_tag_ids[], organization_not_industry_tag_ids[], organization_industries[], organization_naics_codes[], not_organization_naics_codes[], organization_sic_codes[], not_organization_sic_codes[], q_organization_domains_list[], contact_email_status[], organization_ids[], organization_num_employees_ranges[], revenue_range[min], revenue_range[max], currently_using_all_of_technology_uids[], currently_using_any_of_technology_uids[], currently_not_using_any_of_technology_uids[], q_organization_job_titles[], organization_job_locations[], organization_num_jobs_range[min], organization_num_jobs_range[max], organization_job_posted_at_range[min], organization_job_posted_at_range[max], organization_headcount_growth_past_n_months, organization_headcount_growth_range[min], organization_headcount_growth_range[max], lookalike_organization_ids[], not_organization_websites_list[], page, per_page |
|---|---|
| Method | POST |
| Path | /mixed_people/api_search |
| Plan | Free |
|---|---|
| Who can get it | an Apollo account registered with a work email address, business use only, not as a consumer, users of legal age |
The 20 fields the plan's answer can hold
total results, person ID, first name, last name, obfuscated, job title, last refreshed date, has email, has city, has state, has country, has direct phone, company name, company has industry, company has phone, company has city, company has state, company has country, company has postal code, company has revenue, company has employee count
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