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The Data Group pricing: people enrichment API, POST /append/demographic

The Data Group's sitellms.txtPeople enrichment API: 6 providers comparedThe Data Group: people enrichment API alternatives

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8% complete: 1 of the 13 key fields we checkSee the 13 fields
$0.00per 1,000 peopleWe haven't run The Data Group through our people enrichment API benchmark yet.This plan is free. We rank 191 plans for people enrichment APIs by price. Half the plans cost $10.00 per 1,000 people or less.Coldlytics's $49 monthly plan is the cheapest paid plan per 1,000 people: as little as $0.0095. Coldlytics's $49 monthly plan covers up to 5,184,000 people a month at no extra cost.GetProspect's $49 monthly plan (/v2/people/{id}) covers any number of people. GetProspect's $49 monthly plan costs as much up front as Coldlytics's $49 monthly plan.Context.dev, Reverse Contact and Autobound are the best people enrichment API providers in our benchmark.
Plan: Free test one of The Data Group's 3 plans
Call: POST /append/demographic one of The Data Group's 2 calls for this API
API: People enrichment API one of The Data Group's 6 APIs

About this item

  • A copy at most 1 day old. You get profiles from The Data Group's database.
  • 1 of the 13 key fields we check. Education.
  • Nothing to pay. You get 100 requests.
  • One call. You call POST /append/demographic. You send FName, LName, Address1, Zip, Phone and Email. You can also send City and State. The call returns the person's profile.
  • Anyone can get it. Keep data: with conditions. Use data: with conditions.

The Data Group: people enrichment API alternatives

The Data Group alternatives: every people enrichment API provider ranked

The table starts with The Data Group's cheapest paid plan. Next come plans from other providers with the price per 1,000 people closest to The Data Group's. Each plan in the table gives live data or data at most a day old.

The Data Group, contact us, Pay per lookup, POST /append/demographicSumble, $99 monthly, Pro, POST /v9/people, PeopleNeuralVerge, $50 monthly, Base, POST /functions/v1/run-phone-enrichmentCUFinder, $2,499 yearlyNinjaPear, $22,788 yearly
$ per 1,000 people$20.00$10.00$20.00$20.825$23.143
Completeness8%23%8%69%46%
Billingcontactmonthlymonthlyyearlyyearly
Paynot published$99$50$2,499$22,788
Enough fornot published9,900 results a month2,500 calls a month10,000 calls a monthabout 70,333 calls a month
Freshness1 day1 daylive1 daylive
Who can get itanyone given an API key by its team on request, the Data only for the licensee’s own internal and lawful direct marketing purposesanyone who can form a binding contract with Sumble and is at least 18 (the terms: 'You may only use the Services if you can form a binding contract with Company', 'you are at least 18 years of age'), a subscription per user (the pricing page: 'USD 99/month', the terms: 'only by Authorized Users for whom you have purchased a valid subscription or seat license')business and professional use, 18 or overanyone with a work emailanyone, for their internal business purposes

Sources

From each provider's own pricing page and docs, and from what providers tell us. We read this row from these pages on 2026-11-04.

  1. thedatagroup.com/api
  2. thedatagroup.com/api/demographic-append-api-documentation
  3. thedatagroup.com/pricing
  4. thedatagroup.com/terms-condition

Product details

The key fields this plan's answer can hold, then each filled column in its row on the sheet.

  • Experience, not in the answer
  • Education
  • Skills, not in the answer
  • Headline, not in the answer
  • About, not in the answer
  • Location, not in the answer
  • Photo, not in the answer
  • Followers, not in the answer
  • Connections, not in the answer
  • Certifications, not in the answer
  • Languages, not in the answer
  • Recommendations, not in the answer
  • Open to work, not in the answer
Price
$ per 1,000 people$0.00
Percall
Billingfree
Aggregators
Aggregatorsnone
Charges
Also pays fornothing else
Not found
$ per 1,000$0.00
In their words
Their pitchAppend lifestyle and financial attributes to your contact records. This demographic appending service utilizes deterministic matching against our master identity graph.
Data
Freshness1 day
CountriesUnited States
Keep data"All Data provided under this Agreement is only available for Licensee’s one-time use." [...] "Licensee shall not make or cause to make any copies of the Data for any reason." [...] On termination or expiration: "Licensee shall not retain any portion of the Data and shall discontinue all use of the Data and, within thirty (30) days, erase, purge, destroy and/or return to Data Group any and all Data"
Use data"Licensee agrees that it shall use the Data only for its own internal and lawful direct marketing purposes." [...] "Licensee shall not provide the Data, in whole or in part, nor shall it provide any subset of the Data, to any third party as a stand-alone product, file or database." [...] "Licensee is prohibited from reselling, sublicensing, or otherwise providing the Data to any third-party." [...] "Licensee shall not use any Data as a factor in determining a consumer’s credit qualifications for (a) credit or insurance used primarily for personal, family or household purposes, (b) employment purposes, or (c) other purposes set forth in Section 604 of the FCRA" [...] "Licensee shall not use the Data as part of an application that provides name or phone number lookups to companies providing live-operator directory assistance services."
Plan
Pay$0
You get100 requests
Enough for100 calls
Rate limit
Batch1
Speed
Answerin the call
The call
You sendFName, LName, Address1, Zip, Phone, Email. Optional: City, State
MethodPOST
Path/append/demographic
About the plan
PlanFree test
Who can get itanyone
The 43 fields the plan's answer can hold

gender, age, date of birth, LOR, homeowner, EHI, dwelling type, married, median year built, mobile home, pool, fireplace, single parent, HHNBRSR, credit card, wealth score, charity donor, market home value, education, ethnicity, child code, child age code, child number code, luxury vehicle, SUV, truck, percent Black, percent White, percent Hispanic, percent Asian, percent English speaking, percent Spanish speaking, percent Asian speaking, percent single-family dwellings, percent multi-family dwellings, MHV, MOR, percent auto, median school, percent white collar, percent blue collar, percent other occupations, demographic level

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